Kodak Fun Camera


Posted on December 7th, by Gill Creative in Press. Comments Off on Kodak Fun Camera

Kodak Fun Camera

“Not fun for everyone”

Kodak, a rather conservative family-orientated brand was looking to enter the youth market with a disposable camera. We took their strategy at the time and subverted it. Rather than capture “Moments you’ll want to share”, this cheap, disposable camera was ideal for those “Moments you’d rather forget”.

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"Remember that girl you picked up in New York?"

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"Guess where your toothbrush has been"

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"Glad you enjoyed your dinner"


Agency: Ogilvy

Concept for Youth Magazines