Fiesta women’s press


Posted on December 7th, by Gill Creative in Press. Comments Off on Fiesta women’s press

Ford Fiesta

An Advertising First

It’s hard to believe that car manufacturers used to overlook women in their advertising. This was the campaign that changed all that. Ford dominated women’s magazines with this mould-breaking campaign, each ad a pastiche of the section it appeared in, from fashion to health-and-beauty.

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“Greater underam protection”

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“We’ve found a way to make some men impotent”

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“The sixteen valve, fuel-injected hair dryer”

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“It’ll save your skin”

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“A tough, chip-resistant coating in five beautiful colours”

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“Now any girl can squeeze into a smaller size”

Agency: Ogilvy

Media: Women’s style magazines